15 Chinese Ad Campaigns That Make Abortion Procedures Look Glamorous
With pink flowers and dreamlike imageries, these prevalent advertisements promise Chinese women a fast and ‘glamorous’ abortion.
Published on December 8, 2017
By Manya Koetse
From bus stops to magazines, advertisements of clinics promising women a ‘fast’ and ‘painless’ abortion are commonplace in China, sending out the message that terminating a pregnancy is as easy as getting your nails done.
When it is rush hour in Beijing, street marketers often pass out flyers to people around busy subway stations. Most of the time, these pamphlets promote a new neighborhood restaurant or an upcoming real estate project.
Often, however, they promote abortion procedures at a local clinic. The pink and shiny ad campaigns advertise their abortion procedures in similar ways as beauty parlors or nail salons would market their services – a phenomenon which would be unimaginable in many western countries.