Pro-Choice Groups Are Changing Their Strategy for a New Era of Attacks on Abortion
NARAL is shifting its strategy to embrace the term "reproductive freedom," which polls well with moderates and independents.
by Marie Solis
Aug 8 2019
NARAL Pro-Choice America, one of the largest pro-choice organizations in the country, is changing its communications strategy amid mounting attacks on abortion rights. In an exclusive interview, the group said it will place a greater emphasis on “reproductive freedom,” a framework its leadership believes will bring together a wider swath of the population in support of safe and legal abortion. Though NARAL has used the term in its messaging before, the group has relied more heavily on terms like “reproductive rights,” and "abortion access” to talk about their cause.