Dec 28, 2025
By James Walker
AN MSP has written to Google after The Sunday National revealed that the tech giant has been giving free advertising to anti-abortion groups targeting pregnant women in Scotland.
Our investigation found that several crisis pregnancy helplines covertly run by anti-abortion organisations benefitted from the Google Ad Grants programme in 2025 – a scheme which gives nonprofits up to £7000 per month of free search advertising. This included Life, which ran ads offering free pregnancy tests (below) while simultaneously promising to “offer support while you wait”.
https://archive.is/9PqBT
(https://www.thenational.scot/news/25724191.msp-writes-google-free-ads-anti-abortion-groups/)