In 2026, the year of our lord, it seems the most radical thing you can put on a billboard is something that shouldn’t be controversial at all.
Rachel Cairns
Aug 18, 2026
Hello dear reader,
As I get Hypothetical Baby back on its feet for another run—this time at Here For Now Theatre in the lovely Stratford—something abortion-related has happened about an hour’s drive down the road in London, Ontario.
…The Abortion Rights Coalition of Canada (ARCC)—the only national organization devoted to protecting abortion rights and access, and a supporter of the play and podcast—has been running a messaging campaign. The medium is billboards that simply state “Abortion is Healthcare”. Three words, on a pretty purple background. That’s it. ARCC’s campaign has three goals: supporting Canadians’ reproductive autonomy, reducing abortion stigma, and countering inflammatory and misleading messaging from anti-choice groups.
Continued: https://rachelcairns.substack.com/p/when-an-extremely-boring-factual