In nineteenth-century New York, abortion was shrouded in secrecy and stigma. But, for Madame Restell, there was no such thing as bad press.
By Moira Donegan
January 17, 2024
She chose the name because it sounded French. When she took out her first newspaper ad, in 1839, she wanted to cultivate an air of mystery and sophistication. In time, her pseudonym, Madame Restell, would be furnished with a backstory for the women who arrived at her office door. The Madame, they were told, had been trained in Europe, at the continent’s famous lying-in maternity hospitals. She’d been taught by her grandmother, a French midwife, and her “preventative powders” had been used in Europe for decades.
None of it was true. The woman her clients knew as Madame Restell had been born Ann Trow, in rural England, grown up in poverty, and never received any formal medical training. But these origins were supposed to be comfortingly credentialled to Restell’s customers, the women who made her into one of the wealthiest—and most notorious—businesswomen in New York City. They came to her seeking abortions.