Google adverts direct pregnant women to services run by UK anti-abortion groups

The tech giant is carrying adverts styled to look like real internet search results for women seeking pregnancy advice

Shanti Das
Sat 25 Feb 2023

Women seeking online advice about abortions are being directed to pregnancy counselling services run by anti-abortion campaigners, an Observer investigation has found.

Google adverts that are styled to look like real search results and appear above genuine listings are routinely being shown to people searching key terms relating to pregnancy and abortion.


Ireland – HSE awards €800,000 contract to set up post-abortion phone helpline

HSE awards €800,000 contract to set up post-abortion phone helpline
Registered charity One Family has won the contract to set up the helpline.

Sep 1, 2018

The HSE has awarded a contract to a counselling service to establish a phone helpline for women experiencing a crisis pregnancy or who have had an abortion. The contract for the service, worth €820,000, was first put out to tender in June of this year.

One Family, the company that has won the contract, is a registered charity specialising in counselling services. It’s not yet known what name the service will be promoted under.