Google changes policy to block misleading ads for anti-abortion groups
Announcement comes after Guardian revealed Google gave $150,000 in free ads to opaque anti-abortion group
Vivian Ho and Stephanie Kirchgaessner
Tue 21 May 2019
Google has changed its advertising policy after facing scrutiny for providing tens of thousands of dollars in free advertising to an anti-abortion group that runs misleading ads designed to deter women from terminating their pregnancies.
Google announced this week that starting in June, advertisers running ads “using keywords related to getting an abortion” will first have to distinguish themselves as an organization that “either provides abortions or does not provide abortions”, according to the new policy update.
Google has given $150,000 in free ads to deceptive anti-abortion group
Exclusive: Obria Group’s ads suggest it provides abortion services, when in fact it tries to persuade women not to terminate pregnancies
Stephanie Kirchgaessner in Washington and Jessica Glenza in New York
Mon 13 May 2019
Google has given tens of thousands of dollars in free advertising to an anti-abortion group that runs ads suggesting it provides abortion services at its medical clinics, but actually seeks to deter “abortion-minded women” from terminating their pregnancies.
The Obria Group, which runs a network of clinics funded by Catholic organisations, received a $120,000 Google advertising grant in 2015, according to a public filing. In 2011, it received nearly $32,000. Such grants are designed to support and expand the reach of non-profits around the world.