“Those who are struggling with the complex decision to get an abortion deserve support and trustworthy guidance—not lies and misinformation,” said California Attorney General Rob Bonta.
by JENIFER MCKENNA and CARRIE N. BAKER, Ms. Magazine
California Attorney General Rob Bonta filed a lawsuit on Sept. 21 against a chain of California crisis pregnancy centers and its national parent organization for false advertising of “abortion pill reversal” (APR)—an unproven and possibly dangerous high-dose progesterone intervention the anti-abortion movement claims can “reverse” an underway medication abortion. This is the first lawsuit in the country challenging the CPC industry’s promotion of APR.
AG Bonta’s complaint charges RealOptions Obria, a five-site crisis pregnancy center chain in Northern California, and the Ohio-based Heartbeat International with violating California’s False Advertising Law and Unfair Competition law by falsely advertising “abortion pill reversal” as safe and effective. The lawsuit seeks an injunction to block further dissemination of the misleading claims, in addition to other remedies and penalties available under state law.