The poisonous online campaign to defeat the abortion referendum
Una Mullally: Protect the 8th and Undecided8 are ruthlessly targeting undecided voters
May 6, 2018
Una Mullally
An ad kept popping up as I watched YouTube clips the other day, the type of ad you’re forced to sit through before you can play the video you’ve selected. The ad was from Protect the 8th, one of the groups campaigning for a No vote in the abortion referendum, and its slickness was almost out of step with the more sensational messaging the No side has been using. “Don’t be tricked,” it declared.
I ignored it the first time. But then I watched a completely different YouTube video. There the ad was again. It was clear a big, and expensive, online advertising campaign was being rolled out. Around the same time people noticed adverts on Facebook linking to a website called Undecided8, which purported to be an unbiased website for “facts”.