Why are polls and Facebook ads at odds in Ireland's abortion referendum?
By Ammar Ebrahim
14 April 2018
While opinion polls show a comfortable lead for the pro-choice side in an upcoming referendum on abortion in Ireland, one set of figures indicates pro-life paid adverts are gaining more traction on Facebook.
On 25 May, Ireland will vote on whether to keep the 8th amendment to the country's constitution, which states that the life of a mother and an unborn baby are equal. It's the basis for Irish laws which make abortion illegal in all but life-threatening cases.